Rubio’s Coastal Grill is a popular fast casual restaurant known for fresh Baja style Mexican food and a strong focus on seafood. The brand is especially recognized for its Original Fish Taco®, while its wider selection includes tacos, burritos, bowls, salads, seafood plates, sides, and kids’ meals. Whether you want a quick lunch, a filling dinner, or a lighter seafood option, Rubio’s menu provides a variety of choices for different tastes and budgets.
This guide covers the Rubio’s menu, including its dish categories, popular items, cheapest choices, expensive selections, locations, operating hours, delivery, discounts, contact details, and customer feedback. Prices can vary by restaurant, so local pricing should always be checked before ordering.
Who Owns Rubio’s?
Rubio’s Coastal Grill operates under Rubios Restaurant Group LLC. The restaurant brand was founded in 1983 by Ralph Rubio and his father in San Diego, California. Ownership later changed, and TREW Capital Management became the owner following its acquisition of the business from Mill Road Capital in 2024.
| Ownership Detail | Information |
| Restaurant Brand | Rubio’s Coastal Grill |
| Operating Entity | Rubios Restaurant Group LLC |
| Current Owner | TREW Capital Management |
| Founder | Ralph Rubio |
| Founded | 1983 |
| Original Location | San Diego, California |
Rubio’s has maintained its focus on Baja inspired Mexican cuisine since its early years. Ralph Rubio’s connection with the brand remains an important part of its history, particularly because the Original Fish Taco® helped establish the restaurant’s identity.
Types of Dishes on Rubio’s Menu
The Rubio’s menu covers several major categories, giving customers plenty of choices beyond its famous fish tacos. Seafood remains a major focus, but guests can also order chicken, steak, vegetarian dishes, burritos, bowls, salads, sides, and kids’ meals.
Tacos
Tacos are among the most recognizable items at Rubio’s. The selection includes seafood, chicken, steak, and vegetarian choices, with The Original Fish Taco® serving as the signature option.
| Taco | Price |
| The Original Fish Taco® | $2.50+ |
| Fish Taco Especial | $3.00+ |
| Classic Chicken Taco | $2.50+ |
| Classic Steak Taco | $3.00+ |
| Grilled Gourmet Chicken Taco | $4.00+ |
| Grilled Gourmet Steak Taco | $4.00+ |
| Grilled Gourmet Shrimp Taco | $4.00+ |
| Salsa Verde Shrimp Taco | $4.00+ |
| Mexican Street Corn Shrimp Taco | $4.00+ |
| Wild Caught Mahi Mahi Taco | $4.50+ |
| Atlantic Salmon Taco | $4.50+ |
| Roasted Sweet Potato Taco | $3.50+ |
The taco selection makes Rubio’s particularly appealing to customers who enjoy coastal Mexican flavors. Seafood fans can choose fish, shrimp, mahi mahi, or salmon, while chicken, steak, and sweet potato provide alternatives.
Also Read: Torchy’s Menu
Burritos
Burritos provide a more substantial meal and combine proteins with ingredients such as beans, rice, cheese, vegetables, guacamole, and sauces. The selection includes both seafood and traditional meat based choices.
| Burrito | Price |
| Baja Grill Chicken Burrito | $9.49 |
| Bean & Cheese Burrito | $8.99 |
| California Burrito | $14.00+ |
| Quesa Bacon Burrito | $14.00+ |
| Coastal Catch Burrito | $13.00+ |
| Classic Burrito | $13.00+ |
| Norway Lobster Puerto Nuevo Burrito | $15.00+ |
The burrito category is useful for customers who want something more filling than individual tacos. The Baja Grill Chicken Burrito is a relatively affordable choice, while lobster and specialty burritos sit toward the premium end.
Salads and Bowls
Salads and bowls offer customers a different way to enjoy Rubio’s ingredients. These meals can include fresh vegetables, rice, beans, seafood, chicken, and other toppings.
| Salad or Bowl | Price |
| Chopped Salad | $9.99+ |
| Chopped Salad with Chicken | $9.99 |
| California Bowl | Varies |
| Baja Caesar Salad | Varies |
| Mercado Salad | Varies |
| Mexican Street Corn Bowl | Varies |
| Rainbow Bowl | Varies |
| Double Protein Bowl | Varies |
These options are suitable for customers who want a meal centered around vegetables, grains, and protein rather than tortillas. The Chopped Salad with Chicken is also among the restaurant’s more affordable substantial meals.
Seafood Dishes
Seafood is an important part of the Rubio’s concept, reflecting its coastal Baja inspiration. Customers can find fish, shrimp, mahi mahi, salmon, and lobster preparations throughout the menu.
| Seafood Dish | Price |
| Fish & Chips, 2 Piece | $7.99+ |
| Shrimp Trio | $10.99 |
| Baja Beer Battered Shrimp Two Taco Plate | $8.99 |
| Playa Shrimp | $12.49 |
| Surfside Mahi | $12.49+ |
| Norway Lobster Bowl | $15.00+ |
The seafood range gives diners several preparation styles and price points. Customers can choose an affordable fish and chips meal or move toward premium selections such as lobster.
Also Read: Cocktail Menu
Taco Plates and Taco Trios
Taco combinations are useful when one taco isn’t enough or when customers want to sample several flavors. Rubio’s offers different combinations featuring fish, chicken, steak, shrimp, and other specialty tacos.
| Taco Combination | Price |
| Original Fish Taco Two Taco Plate | $9.99 |
| Classic Taco Trio | $9.99 |
| Shrimp Trio | $10.99 |
| Two Taco Combo | $7.00 |
These combinations can provide better value than ordering several tacos separately. The Shrimp Trio is particularly suitable for seafood lovers who want to try multiple shrimp taco varieties.
Shareables and Sides
Sides and shareable dishes can complement tacos, burritos, bowls, and seafood meals. Rubio’s offers familiar Mexican inspired additions such as beans, rice, guacamole, queso, and quesadillas.
| Side or Shareable | Price |
| Cheese Quesadilla | Varies |
| Black Beans | Varies |
| Citrus Rice | Varies |
| Mexican Rice | Varies |
| Guacamole | Varies |
| Sour Cream | Varies |
| Fries | Varies |
| Queso Blanco | Varies |
| Mexican Street Corn | Varies |
These additions are useful when customers want to customize a meal or add something extra to share. Exact prices depend on the restaurant and serving size.
Kids’ Meals
Rubio’s also provides several choices designed for younger diners. The kids’ selection includes familiar foods such as quesadillas, taquitos, burritos, and chicken options.
| Kids’ Meal | Price |
| Taquitos | Varies |
| Bean & Cheese Burrito | Varies |
| Cheese Quesadilla | Varies |
| Chicken Quesadilla | Varies |
| Crispy Chicken Tenders | Varies |
| Build Your Own Tacos | Varies |
| Kids Chicken Dippers | Varies |
The kids’ selection gives families several simple choices without requiring children to order from the larger entrée categories.
Also Read: Yamato Menu
Best Selling Items on Rubio’s Menu
The Rubio’s menu has several recognizable customer favorites, but The Original Fish Taco® stands above the rest as the restaurant’s signature dish. Rubio’s has stated that it has sold more than 270 million Original Fish Tacos, highlighting the importance of the item to the brand.
| Popular Item | Price |
| The Original Fish Taco® | $2.50+ |
| Fish Taco Especial | $3.00+ |
| The Coastal Trio® | Varies |
| Shrimp Trio | $10.99 |
| Grilled Gourmet Shrimp Taco | $4.00+ |
| Wild Caught Mahi Mahi Taco | $4.50+ |
| Atlantic Salmon Taco | $4.50+ |
| Baja Grill Chicken Burrito | $9.49 |
| Chopped Salad with Chicken | $9.99 |
| Classic Taco Trio | $9.99 |
| Fish & Chips | $7.99 |
The Original Fish Taco® combines beer battered wild caught Alaska pollock with mild salsa, lime crema, cabbage, and a corn tortilla. Other popular choices include seafood tacos, shrimp combinations, chicken burritos, and taco trios.
Cheapest Items on Rubio’s Menu
Customers looking for affordable choices can find several tacos and value meals. Taco Tuesday provides some of the lowest prices, while the regular value selection includes meals starting at $7.
| Item | Price |
| The Original Fish Taco®, Taco Tuesday | $2.50 |
| Classic Chicken Taco, Taco Tuesday | $2.50 |
| Fish Taco Especial, Taco Tuesday | $3.00 |
| Classic Steak Taco, Taco Tuesday | $3.00 |
| Two Taco Combo | $7.00 |
| Fish & Chips | $7.99 |
| Chicken Caesar Wrap Salad | $8.00 |
| Bean & Cheese Burrito | $8.99 |
| Baja Grill Chicken Burrito | $9.49 |
| Chopped Chicken Salad | $9.99 |
| Classic Taco Trio | $9.99 |
For budget conscious diners, Taco Tuesday is especially attractive because selected tacos can cost only $2.50 or $3. The Two Taco Combo is another useful option for customers seeking a complete meal at a relatively low price.
Also Read: Bharat Bhavan Menu
Most Expensive Items on Rubio’s Menu
The premium side of the Rubio’s menu mainly consists of specialty seafood and larger burritos. Lobster dishes are among the highest priced selections, followed by specialty burritos and seafood entrées.
| Item | Approximate Price |
| Norway Lobster Puerto Nuevo Burrito | $15.00+ |
| Norway Lobster Bowl | $15.00+ |
| Quesa Bacon Burrito | $14.00+ |
| California Burrito | $14.00+ |
| Coastal Catch Burrito | $13.00+ |
| Classic Burrito | $13.00+ |
| Playa Shrimp | $12.49 |
| Surfside Mahi | $12.49+ |
| Shrimp Trio | $10.99 |
| Street Fries | $10.00+ |
| Loaded Nachos | $10.00+ |
The Norway Lobster Puerto Nuevo Burrito and Norway Lobster Bowl are among the premium choices. Playa Shrimp and Surfside Mahi also provide more substantial seafood meals for diners willing to spend more.
Rubio’s Locations Across the Country
Rubio’s has a concentrated restaurant footprint rather than locations throughout every state. Its restaurants are primarily located in California, Arizona, and Nevada, with California representing its largest market.
| State | Major Areas |
| California | San Diego, Anaheim, Carlsbad, Chula Vista, Irvine, Oceanside, Riverside, Santa Ana, San Marcos, Temecula, Torrance, Vista and other areas |
| Arizona | Phoenix, Scottsdale, Mesa, Chandler, Gilbert, Glendale, Peoria, Tempe, Tucson and other areas |
| Nevada | Las Vegas and Henderson |
California contains many Rubio’s restaurants, including locations around San Diego and other Southern California communities. Arizona locations are concentrated around Phoenix and Tucson, while Nevada restaurants are mainly located around Las Vegas and Henderson.
Also Read: Citizens Kitchen & Bar Menu
Opening and Closing Hours
The Rubio’s menu is generally available from late morning through evening, making the restaurant convenient for lunch and dinner. Individual restaurants can have different schedules based on location, shopping center requirements, and other local factors.
| Day | Typical Hours |
| Monday | 10:00 AM to 9:00 PM |
| Tuesday | 10:00 AM to 9:00 PM |
| Wednesday | 10:00 AM to 9:00 PM |
| Thursday | 10:00 AM to 9:00 PM |
| Friday | 10:00 AM to 9:00 PM |
| Saturday | 10:00 AM to 9:00 PM |
| Sunday | 10:00 AM to 9:00 PM |
These are typical operating hours rather than a guaranteed schedule for every restaurant. Customers should check the individual location before visiting, especially on Sundays and holidays.
Rubio’s Discount Deals and Coupons
Rubio’s offers several ways for customers to save money. Current promotions include the $7+ Meal Menu, Taco Tuesday offers, and Rubio’s Rewards. Promotional availability and eligibility can differ by restaurant.
| Deal | Price |
| Two Taco Combo with Regular Drink | $7 |
| Fish & Chips | $7.99 |
| Chicken Caesar Wrap Salad | $8 |
| Bean & Cheese Burrito | $8.99 |
| Baja Grill Chicken Burrito | $9.49 |
| Chopped Chicken Salad | $9.99 |
| Classic Taco Trio | $9.99 |
| Original Fish Taco®, Taco Tuesday | $2.50 |
| Classic Chicken Taco, Taco Tuesday | $2.50 |
| Fish Taco Especial, Taco Tuesday | $3 |
| Classic Steak Taco, Taco Tuesday | $3 |
| Shrimp Trio, Taco Tuesday | $10.99 |
Rubio’s Rewards is another useful option for regular customers. Members can earn 10 points for every $1 spent and can redeem points for qualifying menu rewards. New members may also receive $5 off an entrée on their first order, subject to applicable terms.
Also Read: Whataburger Breakfast Menu
Rubio’s Delivery Hours
Rubio’s offers delivery at participating locations, but delivery schedules aren’t identical across the chain. The available delivery window can depend on the restaurant, local operating hours, delivery coverage, and ordering platform.
| Day | Typical Delivery Hours |
| Monday | 10:00 AM to 9:00 PM |
| Tuesday | 10:00 AM to 9:00 PM |
| Wednesday | 10:00 AM to 9:00 PM |
| Thursday | 10:00 AM to 9:00 PM |
| Friday | 10:00 AM to 9:00 PM |
| Saturday | 10:00 AM to 9:00 PM |
| Sunday | 10:00 AM to 9:00 PM |
Customers can use Rubio’s online ordering service or app where delivery is available. Participating locations may also provide delivery through third party platforms. Delivery fees and availability can vary.
Rubio’s Contact Details
Customers can contact Rubio’s through its customer service resources or contact an individual restaurant directly. Restaurant specific telephone numbers are available through the official location directory.
| Contact Detail | Information |
| Restaurant Brand | Rubio’s Coastal Grill |
| Customer Service and Privacy Phone | 1 888 815 0517 |
| Corporate Office | 6021 Innovation Way, Suite 210, Carlsbad, CA 92009 |
| Corporate Phone | 760 929 8226 |
| Official Website | rubios.com |
| Contact Page | Rubio’s Contact Us |
| Location Directory | Rubio’s Locations |
For questions about a specific restaurant, customers should use the location directory because each restaurant has its own address, telephone number, operating hours, and available services.
Also Read: Don’s Prime Menu
Customer Reviews of Rubio’s
Customer feedback about Rubio’s commonly focuses on its fresh coastal flavors, seafood selection, tacos, and signature fish taco. Many diners appreciate having alternatives to traditional Mexican fast food, particularly grilled seafood, shrimp, mahi mahi, and salmon.
| Customer Feedback Area | Common Impression |
| Original Fish Taco® | Frequently praised as the signature choice |
| Seafood Selection | Appreciated for variety |
| Menu Variety | Suitable for seafood, meat, and vegetarian preferences |
| Fresh Ingredients | Frequently mentioned positively |
| Portions | Opinions can vary by location and item |
| Service | Experiences can differ between restaurants |
| Wait Times | Usually dependent on location and busy periods |
| Value | Deals and rewards can improve overall value |
Some customers particularly enjoy the Original Fish Taco® and the variety of seafood preparations. Others appreciate bowls and salads when they want something different from tacos or burritos. As with many restaurant chains, individual experiences with service, food consistency, wait times, and portion sizes can vary between locations.
Frequently Asked Questions
What is Rubio’s known for?
Rubio’s is best known for its Baja style seafood, especially the Original Fish Taco®, which is the restaurant’s signature dish.
Does Rubio’s offer vegetarian options?
Yes. Vegetarian choices include Roasted Sweet Potato Tacos, bean and cheese burritos, quesadillas, and several meat free sides.
Does Rubio’s have healthy menu options?
Yes. Customers can choose grilled seafood, salads, bowls, and other lighter selections when they want a more balanced meal.
Does Rubio’s offer delivery?
Yes. Delivery is available at participating locations through Rubio’s online ordering service and selected third party delivery platforms.
Does Rubio’s have discounts or deals?
Yes. Rubio’s offers promotions including Taco Tuesday, value meals, and Rewards member offers. Deals and prices can vary by location.
Also Read: Tacos Frontera Menu
Conclusion
Rubio’s Coastal Grill offers a broad selection of Baja inspired Mexican food, including seafood tacos, burritos, bowls, salads, sides, and kids’ meals. Its famous Original Fish Taco® remains a standout choice, while value meals and Rewards offers provide additional savings. With locations concentrated across California, Arizona, and Nevada, Rubio’s gives customers plenty of options for casual dining and seafood focused meals.
Emily Parker is a curious writer who enjoys turning complex ideas into easy, enjoyable reads. She covers everything from lifestyle and entertainment to business and technology, with a focus on sharing helpful insights and meaningful stories with readers.
2 thoughts on “Rubio’s Menu, Prices, Locations, Hours, Deals and Reviews”